If you were a fan of the sadly short-lived ABC comedy Better Off Ted, then you probably look back fondly on the satirical commercials for the show's fake company, Veridian Dynamics. Their ads were meant to address issues like diversity in the workplace, their variety of products, and organic food, but these ridiculous commercials only proved two things. First, the general public had no idea what Veridian Dynamics did. Second, the company had no idea how to address issues like diversity in the workplace without being completely racist.I was catching up on my YouTube watching when I noticed a promoted video by Bank of America. I'm the sort of person who is really interested in how big companies like Bank of America utilize YouTube, so I clicked on the video.
Oh boy.
The marketing team over at Bank of America really needs to watch Better Off Ted because their ads are creeping into Veridian territory. With everything that Bank of America has done in the past few years, though, I guess it isn't surprising that their business ethics and promotions are starting to resemble Veridian Dynamics more and more.
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